8BIT ADVENTURES: ECU CONNECTCAM

For Educators Credit Union, I led the concept development and illustration for a promotional campaign introducing the credit union’s new video calling feature, “ConnectCam™”, which allows members to connect face-to-face with an ECU agent for help with online banking needs like credit debt consolidation and money management. The work was designed for a 30-second spot placed on Twitch, targeting a college-age audience with fast-paced, vibrant, retro 8-bit style visuals. I guided the creative ideation and developed the bitmap style for the in-house animators to create a clear, engaging way that felt native to the platform while highlighting the accessibility of real-time financial support.