IN THE HIMALAYAS
Client: OPEN LOTUS YOGA RETREAT & PATHFINER MOTO TOURS
I led art direction and web design for a dual family-run business in the Indian Himalayas: Open Lotus Yoga Retreat, offering instructor-led meditation and Thai massage services, and Pathfinder Moto Tours, a motorcycle touring company guiding riders across northern India. Over the course of three months, I designed and built two websites while producing original photography—including headshots, hiking imagery, and motorcycle action shots—to help establish a cohesive visual identity for both brands. I also captured testimonials and helped build their social media presence, creating a foundation for their online marketing and storytelling.
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Agency: Freelance
Client: Chhape Ram
Creative Director: Ethan Keister
Account Manager: Ganesh (Ginni) Thakur, Vikki Thakur
Copy: Ethan Keister
Photography: Ethan Keister, Meghan Moorlach (Contributor), Chhape Ram
Web Design: Ethan Keister
Social Media Management: Ethan Keister, Ginni Thakur
OPEN LOTUS YOGA RETREAT:
Open Lotus Yoga Retreat is a yoga/meditation/trekking service located in Manali, Himachal Pradesh, India. The Himalayan homestay is an all-inclusive yoga getaway located high in the mountains. I designed their website, handled promotional marketing, and managed social media accounts. The website contains information on tour itineraries for yoga classes and trekking/touring packages, info on the homestay, and yoga teacher credentials. Thanks to Katherine Hutchison & Meghan Moorlach of Project7 for providing photography.
PATHFINDER MOTO TOURS
Ran by the same family as Open Lotus Yoga Retreat, Pathfinder Moto Tours is an adventure motorcycle touring service located in the same town of Vashisht, India. I developed their brand identity, managed their social media, and designed the website. The site contains information on motorcycle rentals, tour itineraries, and pertinent information on what it takes to conquer the twisting, unpredictable roads of the Himalayas.
