COUSINS SUBS

I led art direction for multiple campaign productions with Cousins Subs, a Wisconsin-based sandwich shop, focused on promoting limited-time offers and new menu items. From concept to final assets, I developed the creative direction, led food-focused photo shoots, edited final imagery, and designed ad layouts used across paid social throughout the marketing funnel. Campaigns highlighted promotions like 3-foot party subs, chicken tender sides, and Cousin’s emphasis on fresh ingredients. The work balances bold, appetite-driven visuals with clear promotional messaging for paid ads across social channels.