Flint Creek Dogs, located in Antioch, IL, specializes in dog training with facilities that include agility courses, obedience programs, and a summer canine-only pool for water sports and exercise. The branding was designed to be playful while honoring the original color palette of the old logo. While incorporating classic canine elements like bones and balls, the primary glyph pays tribute to the facility’s history and its focus on herding breeds, particularly border collies. Bold, funky typography reinforces a fun, energetic vibe while maintaining a professional feel that reflects the training programs offered.