MILWAUKEE FILM FEST: DOUBLE-UP PROMO

Art Direction, Advertising

The Milwaukee Film Festival is an annual, city-wide event that celebrates the art of film, filmmakers and the diverse creators within the community. The month long festival showcases a multitude of genres both nationally and regionally.

The promotion "Double-Up" was to encourage donations to the festival in the fact that each donation would be matched by a local benefactor. Based on that concept, the idea of "Double isn't always a good thing" was used to play off of famous films and troupes and turn it around to a good message through clever dialogue and engaging visuals.

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Creative Direction: Tony Seaman

Art Direction: Ethan Keister

Illustration: Ethan Keister, Carrie Chapko

Script: Amy Klinkhammer

Animation: Michael Shank, Jason Lauritch

Editing: Jason Lauritch