Beer In The Park: Pale Ale
Art Direction: Packaging Design, Illustration
Anything I do for Stock House Brewing Co. is a blast and this label was no exception. Mark, the owner, gave me full reign on the creative direction and i wanted to bring back what I love to work in: vector illustration. The past year i’ve been focusing on color and new techniques whether that’s learning the iPad or just reassessing my many weaknesses in the fundamentals of drawing but this design was a reprieve from that.
As always looking forward to the next project with these guys.
Sketches done in pencil/iPad Procreate and line work in Adobe Illustrator
Stock House is making moves this summer. Not only do they have new summer beers, the beer garden out back will be in full swing - a shipping container will be used as a bar so be sure to check that out.