Drawing from reference and the importance of interpretation.Read More
Here are the steps to creating this year's annual christmas card.Read More
My mother's business sends out annual Christmas cards to clients, friends, and family. It also spares us those awkard family photos in goofy, itchy sweaters. I've been illustrating them every year for as long as I can remember. Here is an archive. Although looking through past work is cringe, it's really nice tracking the progression in my work. Thanks to all those that say they keep them every year when you recieve them - they won't become valuable whatsoever but I truly appreciate the gesture. Happy Holidays!!
Animation Process shots. "Run" gif.Read More
This past weekend, I had the immense privilege of not only meeting one of my favorite illustrators, but getting to learn from him one-on-one.Read More
I've been developing a sci-fi saga for a few years now. I started drawing this character that I've really enjoyed developing and it's taken a life of its own.Read More
He's your friendly woodland larval pal. Insight, yes. Brute honesty? Check. Bedside manners? Eh. What he lacks in kindness, he makes up with in rectitude.Read More
I designed a logo for the motorcycle tour service, Pathfinder Moto Tours. Here's my process for creating a logo.
BRAINSTORMING: it's important to get to know who you're designing for. Pathfinders is a adventure agency in India, so there was more than enough to work with. Motorcycles was obviously a focus, so I wanted to include a simplified version of one, and not a clip-art looking image like a lot of the other tour agency logos in the area.
SKETCH REFINEMENT: After spitting out some bad ideas, I move on to narrow down options. I talked to Vivek and Ganesh, the proprietors of the business, to extract opinions and ideas. Sometimes this can be like pulling teeth but they seemed to know what they wanted. After going back with colors and the shape we collectively agreed a circle with a bike inside it would work well. So i took a crappy pen and drafted some options and went from there.
VECTOR: Now I take the sketch and drop it into illustrator to mess with the shape and feel of the design. I had some problems to solve with negative space and line weight and proportions to make it not look like a crotch-rocket.
BRANDING: One of the final steps was to create a cohesive brand with the finished vector work. Finding type, secondary optional colors if needed, and different layouts of the logo. It's all about versatilely: does the logo work vertically? Can it be black and white? Can it be shrunk or enlarged? I made sure to check these boxes.
SPREAD IT LIKE THE PLAUGE: That means putting it on stickers, social media, banners, photos, whatever it takes to market the logo and make it distinguishable. Which, of course takes time.
I've now been in India for 2 months. In these 2 months, I've managed to design 2 web sites helping a small business owner and his sons with design and marketing of his 2 businesses: A yoga retreat and a motorcycle touring agency.Read More